Blue Ruin Semi-Permanent Hair Dye - UV Protective, Lasts 15-24+ Washes, Conditioning, PPD Free, Cruelty-Free & Vegan

Introducing the GDY Vibrant Hair Routine by Good Dye Young, the brand created by Hayley Williams, lead singer of the Grammy Award-winning band Paramore, and her longtime hair stylist and makeup artist, Brian O’Connor. These two best friends and creative collaborators joined forces to break down the walls of traditional hair color companies and build a community centered around color, connection, and creativity.

Our Classic Blue Hair Dye is a semi-permanent hair color that combines salon-grade pigments with a nontoxic, conditioning formula. The result is ultra-vibrant color that won't damage your hair - in fact, it's super conditioning. Lasting 15-24+ washes, the color is deposited on top of the hair shaft and fades out gradually over time. Our natural ingredients include essential oil Bergamot, known for its mood-lifting properties, and Sunflower Extract for UV protection.

To use our temporary hair dye, start with level 10 light blonde hair and lighten it further with our Lightening Kit. Then, apply the color using our Tool Kit, making sure to do a strand test first, wear gloves, and fully saturate each section of hair. After 30 minutes, rinse it out with cool water and enjoy your new look.

Good Dye Young is all about self-expression, color, and happiness. We want to create a community where you can be yourself and have fun with your hair.

And if you're not completely satisfied with your purchase, just reach out to us through buyer-seller messaging and we'll make it right. We stand by our products 100%.

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