Dark and Lovely Fade Resist Hair Color with Argan Oil and Vitamin E, Midnight Blue

Dark and Lovely's Fade-Resist Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This exclusive formula contains Moisture Seal technology for double the conditioning power, specially designed to help protect relaxed and natural hair while coloring. The result is luxurious, rich color that lasts up to 8 weeks and silky, shiny hair. Please note that packaging may vary and the product received may be different from what is reflected on the site. The #1 haircolor brand designed for women of color, as verified by Nielsen ScanTrack unit sales data for US women of African descent in the haircolor category for the latest 52 weeks ending 11.09.19.

This nourishing conditioner is infused with 3 fruit oils — shea, avocado, and olive — to provide intense nourishment from root to tip, designed to help protect relaxed and natural hair while coloring. It also provides up to 100 percent gray coverage with a permanent non-drip formula that helps protect colored hair from breakage, leaving it shiny and silky with luxurious, rich color that lasts for up to 8 weeks.

Our range of hair color products includes temporary, permanent, and fade-resistant dyes, as well as options for reviving colors, with shampoo-in, spray, and conditioning color choices. We cater to people of color, offering an array of treatments, colors, and styling products for all hair types: curly, wavy, natural, relaxed, transitioning, and more.

Softsheen-Carson has been providing beauty to consumers of African descent for over 110 years, offering innovative, tailor-made, superior products and services specially designed for their needs. We are committed to helping people celebrate their unique looks and styles with confidence.

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