L'Oreal Paris Black Sapphire Hair Dye

L'Oreal Superior Preference has been the gold standard in permanent hair color since 1973, delivering extraordinary shine and long-lasting luminous color. What sets Superior Preference apart is the unique Fade-Defying Color and Shine System, which combines a translucent gel formula with the renowned Care Supreme Conditioning treatment. The result is beautifully crafted, enduring hair color with depth and dimension, available in over 50 luminous shades for your own signature color.

The Superior Preference Permanent Hair Dye Kit offers fade-defying hair color with dimension, thanks to the pairing of the gel hair dye formula with Care Supreme Conditioner with Shine Serum, helping to maintain color vibrancy and provide silk and shine.

Superior Preference hair color kits have been the gold standard in hair dyes since 1973, offering over 50 shades to choose from, including luminous red, cool ash blond, and the deepest black. L'Oreal Permanent Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference to bold, stylish Feria, and gray-coverage from Excellence Crème.

L'Oréal Paris offers a range of options for long-lasting hair color, including permanent, semi-permanent, temporary hair color, and root cover up. Cover gray hair, highlight, go bold with bright color, or even try ombre hair color.

As a total beauty care company, L'Oreal Paris combines the latest technology with the highest quality for the ultimate in hair color, hair care, hair style, skin care, and cosmetics.

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